Growth You Can Measure

Stories of brands winning with Ira360. Open one to see the challenge, the insight, the solution — and the impact.

Case Study · Beauty & Personal Care · Amazon India

Growth through search & content optimization

Client: Leading Skincare Brand (India) · Category: Face Wash

Challenge

Strong brand recall, plateaued growth. Only 21% visibility on generic searches while Vitamin C, Brightening, Salicylic Acid and Acne face-wash queries grew 3× faster than the category — competitors captured the incremental demand.

Ira360 insight

25M+ search impressions, 180K+ products and 3 years of marketplace data analyzed to find the generic keywords the brand could realistically win.

Solution

Generic keyword visibility — titles, backend keywords & bullets optimized
Content quality — A+ content, ingredient education, benefit-led messaging
Sponsored coverage — high-intent generics with scale potential
Creative refresh — hero images & infographics rebuilt for relevance

Impact · 6 months

vitamin c face wash

4Leading Skincare Brand (India)Face wash · ★★★★★+9pp share

1Competitor AFace wash · ★★★★☆

2Competitor BFace wash · ★★★☆☆

Share of search on high-growth generic keywords: organic now 30% (was 21%), sponsored now 29% (was 14%).

Organic SoS 30% · was 21% +9pp Sponsored SoS 29% · was 14% +15pp A+ score 89 · was 71 +25% Revenue +31%

Case Study · Health & Wellness · Amazon India

Improving availability & organic visibility

Client: Leading Nutrition & Wellness Brand (India) · Category: Sports Nutrition · Whey Protein

Challenge

Despite strong brand equity, market share declined during key sale events — the moments that decide the year.

Ira360 insight

Poor availability — and the organic-visibility loss it caused — identified as the top drivers of the decline. Relative price index was running at 130 vs the competition.

Solution

Availability first — in-stock coverage across top ASINs through key events
Organic visibility — titles, bullets & backend keywords rebuilt
Pricing strategy — competitive corridor to fix the relative price index
Ratings & trust — concerns addressed, verified reviews driven

Impact · subsequent key events, 6 months

whey protein

1Competitor AWhey protein · ★★★★☆

2Leading Nutrition & Wellness Brand (India)Whey protein · ★★★★★Currently unavailableIn stock

3Competitor BWhey protein · ★★★☆☆

Monthly units sold, indexedavailability now 1.02 (was 0.94) · revenue +28%

Availability restored across top ASINs — index now 1.02 (was 0.94) — and organic share of search followed: now 34% (was 22%).

Availability 1.02 · was 0.94 Organic SoS 34% · was 22% +12pp Price index 105 · was 130 Revenue +28%

Your Category Could Be Next

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