Ira360
“Real time right time” platform empowering Brands to create a
Profitable Portfolio and drive incremental sales through algorithmic marketing investments & improved digital shelf
Assortment Optimization
Know your core portfolio to win in eCommerce.
A core portfolio is not only top value contributors but also those that offer wide benefits to buyers, influencing their purchasing decisions and are not easily switchable. Our proprietary eAssortment methodology does just that to build the core portfolio. Factors the AI algorithm considers include.
- Value positioning within the segment
- Actionability basis visibility and ability to convert
- Customer’s buying preferences
- Substitutability & customer loyalty
Sales Analytics
It is critical to have a holistic single version of truth of your eCommerce business
Understand marketing levers, other drivers and investments and how they are driving sales. Our Sales AI eliminates functional silos, builds a 360 view of business and drills down to root causes of sales performance
- Break sales down to baseline and incremental, and isolate the contributions of marketing investments and digital shelf parameters.
- Prioritize the levers basis actionability & value gains
- Benchmark against top competition, study category behavior and compute gain/loss interactions
- Derive ROIs and profitability and reallocate investments amongst marketing activities and the portfolio
Promotion Strategy
Staying competitive is critical to retain and win more customers!!
Online Monitoring of price and promotions for your products and competitors’ products is transparent, hence build a strong promotion strategy relative to competition (frequency and depth) and run better and more relevant offers while avoiding MAP violations and CRAP issues (Can’t realise any profit) using our Pricing AI
- Discover your competitive index as pricing plays a significant role in shoppers decision (purchase cycles).
- Identify category competitiveness and study the same across events, low/high traffic days, seasons etc.
- Study cannibalization and interactions with competition
Improve Visibility
Better visibility leads to higher conversions.
Research studies show that half the shoppers don’t scroll beyond the first page of search results. Being in the top 10 positions will improve sales conversion by more than 50%. Our Visibility AI identifies ways to improve baseline organic visibility and incremental gains
- Scour through thousands of changing search terms and identify top search terms basis category search volume.
- Ensure product content is optimized to top search terms leading to higher contextual match scores and better organic visibility
- Organic visibility is also a function of customer feedback and sales itself
Media Spends Optimization
Organic visibility is best enabled through constant support from keyword/product sponsoring
Sponsoring is key especially for top selling products given the massive competition for shelf space. But this does not mean spending money without care. Our Visibility AI helps here constantly identifying opportunities to optimize spends (lean periods, off days/hours) while ensuring the highest visibility and conversions
- Study the impact of sponsored visibility on organic visibility
- Portfolio benefits of sponsoring
- Identify products to target for sponsoring; when and for how long?
- Plan a budget and stick to it under constant supervision of our visibility AI
Out of Stock prevention
Ensure 100% availability and prevent competition from acquiring your consumers!!
Product availability has a big influence on visibility. Not only will consumers deflect but you need to spend higher on keyword/product sponsoring in the long run.
Our OOS AI builds on sales estimation day to day to forecast availability in the near future, and alert teams for better inventory management.
Content Management
High quality content means higher conversions and lesser deflection to competition
A+ content offers a tremendous opportunity to differentiate your products from competition and influence higher conversion. High quality videos, photos and clear communication of benefits can help shoppers understand the product features more effectively.
Our Algorithm effectively improves baseline sales by improving content quality relative to category and incremental sales by improving content relevance to top keywords
- Track entire category content (Titles, bullets, description, A+ etc.)
- Derive category nuances, develop appropriate grading parameters and grade/score every product on their content.