Ira360

"Real time right time” platform empowering Brands to
create a Profitable Portfolio and drive incremental sales through
algorithmic marketing investments & improved digital shelf

Perfect Digital Store

Track, compare and optimize your digital shelf KPIs relative to top players in the
category using our tailored dashboard views

Advisory services

Tap into Ira’s extensive domain expertise in digital commerce across CPG and
other categories utilizing our customized consulting solutions specific
to your problem areas

Data Points

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Brands

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Markets

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Retailers

Profitable Portfolio Model

BUILD

OPTIMIZE ASSORTMENT AND BUILD
A CORE PORTFOLIO ACROSS RETAILERS

Value positioning within the category
Visibility and ability to convert relative to competition
Shopper preference
Substitutability/Incremental Value

MANAGE

MANAGE THE CORE BY IDENTIFYING & ACTIONING
KEY AREAS OF IMPROVEMENT

Gain Insights into top category performers and their Digital shelf
Isolate and recognise impact of each Digital Shelf Metric
Prioritize top actions

GROW

OPTIMIZE LEVERS & INVESTMENTS
TO GROW PROFITABLY

Set-up strategies to achieve profitability targets
Track actions & its effectiveness
Simulate scenarios, Measure ROI & Grow profitably

Why Ira?

Ira360 HARVESTER

Scour & scrape key digital shelf metrics across retailers at a predefined cadence basis context and requirements.

CATEGORY ASSESSMENT

Sales AI module estimates Offtakes, Traffic, & Market Share for top players setting a better context for advanced analytics.

STRATEGIES & ALERTS

Set up business objectives, implement & track cross-functional strategies in real time aided by continuous alerts & exceptions.

PRE-BUILT ACCELERATORS

Massive database of pre-built accelerators and a dictionary for quick ingest of data from multiple sources & various types.

ALWAYS ON ENGINE

Fully automated algorithms and modules bringing to life an always-on product for real time & right time consumption of insights.

DOMAIN CONSULTING

Comprehensive understanding of business problems, facilitating creation of pertinent and easily consumable insights